About me
With a background in visual communication and a track record of supporting purpose-led organisations, I specialise in crafting creative content that connects. My work combines strategic thinking with a love for design, storytelling, and human-centred messaging. Whether I’m building a brand identity, managing a multi-platform campaign, or capturing real-life moments on camera, I’m focused on creating meaningful, accessible content that resonates.
I’ve delivered marketing and communications for NHS-backed programmes like the Big Brush Club — a project that reached over 50,000 children across the South West — and collaborated with brands in ethical retail, real estate, and healthcare. From branding and web content to video production, social media, and case studies, I take a hands-on approach that’s both creative and practical.
I’m especially passionate about working with organisations that champion education, well-being, and community impact — helping them communicate clearly and confidently through compelling visual and written content.
Key Skills
Content creation: copywriting, video/photo, design, case studies
Social media management (Instagram, Facebook, TikTok)
Graphic design (Canva, Adobe Creative Suite)
Website content & newsletter creation
Campaign development and performance analysis
Brand identity and asset library management
Community and education sector experience
Experience
Creating social media, blog, and video content for natural pet brand Proflax
Supporting brand storytelling, email marketing, and product campaigns
Delivering creative content for ethical and wellbeing-focused clients
Marketing & Content Lead
Big Brush Club
Led all marketing, social media, video and photo content for NHS-backed education programme.
Created cross-platform case studies and maintained image/video asset library
Designed promotional and educational materials for schools and events
Worked with health and education teams to support underserved communities and brand consistency
Digital Marketing & Design
Bshirt Ethical Clothing
Marketing Manager
At Home Dental
Marketing Manager
Complete Property
Led brand strategy and digital content across web, email and social.
Created engaging photo / video content for marketing and education purposes.
Oversaw day-to-day digital communications and reporting.
Maintained the website to ensure a smooth and user-friendly shopping experience.
Created compelling bulk email marketing campaigns to drive engagement and sales.
Supported digital content and promotions across web and email platforms.
Led brand strategy and digital content across web, email and social.
Created engaging photo / video content for marketing and education purposes.
Oversaw day-to-day digital communications and reporting.
Senior Marketing Manager
Halcyon Developments
Art Director
Welsh Country Magazine
Graphic design of 67-page glossy magazine.
Managed website design, content, and maintenance.
Product and lifestyle photography.
Led rebranding, design, and digital marketing for luxury property resorts.
Created targeted campaigns, events, and press releases for 100+ global sub-agents.
Increased wedding income from £20k to £250k pa through strategic marketing.
Marketing, Videography & Content Development
Freelance
"Abi was key to the Big Brush Club’s success, leading all marketing and communications with creativity, professionalism, and attention to detail. She built a strong brand, produced engaging content, and delivered high-quality visuals that truly captured the programme.
Her case study content was not only compelling but also aligned perfectly with our need to evidence outcomes against NHS and curriculum standards.
A pleasure to work with—proactive, collaborative, and consistently exceeded expectations. I wouldn’t hesitate to recommend her for any creative role focused on education, the arts, or community impact.”
Clare - Project Manager, Big Brush Club
★★★★★
Creative marketing and visual storytelling specialist.
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